The Parking Lot

Good and bad online marketingtactics

Behavioral targeting, search engine optimization and direct e-mail give more chances to ROI. That is what the latest investigation of MarketingSherpa concluded.

The ROI on payed search results and direct email of third parties is still ok, but a little less then past year.

The most important results :

-57 % of the respondents thought that search engine optimisation was the best online tactic in 2007. In 2006 that was only 45 %.
- E-mailmarketing with own addresses are commented by 47 % as a top tactic in 2007, in 2006 by 42 %.
- Behavioral targeting gives a better ROI than contextual targeting according to 44 % of the persons questioned. That is 10 % more than in 2006.
- Although payed search results remain important, the ROI  devalues because of the higher keywordprices !

And the bad online tactics are .... :

- Rich Media , only 7 %thought it would have a good ROI
- Banners ! ( only 10 %)
- Pop-up / unders. No single marketeer saw a good ROI from the pop-ups !

 

Dumb old women

The largest part of the free 2.0 services that internet offers rely on a simple advertisement model where the incomes are obtained from the ignorance and naiveté of a small part of the internet users. These ignorant users often forget to sign out on the advertisment newletters. They also click on all kinds of banners, text-ads and honestly believe they can win something. Most of the time they do this because they are bored,don't have any knowledge when it comes to the internet medium. They don't see a difference between text ads and a navigation and click wherever they can !

Who are these people who click everything, are ignorant, and think they are winners ?
Well, according to recent research those people are more likely to be women, more likely to be old and more likely to be dumb ! Haha, damn.
I think this research actually may be right! Not entirely off course. But in my environment I see that men have better understanding when it comes to internet stuff. Partly this is also because I live in a tech-savy nerdy agency. ;-)
But hey, those women have other qualities!

Blogging experiment

While browsing my Google RSS reader I read this post about a guy who's trying to make a living pure by blogging.
His blog covers marketing topics. His main topic is of course making money online.
He describes several legal programs to earn money and hopes that the readers of his blog will subscribe by clicking a link which give him a percentage of the income.
Ben Cook, the person behind the experiment, has another 216 days to achieve his goal. Every first day of the month he writes honestly about his incomes of the past month. In october he earned 595 dollar, which is a nice start if you ask me. In septembre it was only 75 dollars.
His goal is to earn 5000 dollar a month ! Wow, that is a lot ! Of course
There are a lot more readers then here in Belgium. Do you think such a blog , or idea, would work here in Belgium ?
Could you be a professional blogger in Belgium ?
Maybe if you don't write in dutch, and write about topics that interest a lot of people , it could work !
I'm curious if Ben Cook will achief his goal and earn 5000 dollar a month...