The Parking Lot

Deerest wishes !

The Parking Lot wishes all their partners, clients, friends, families and collegues the best in 2008 !!!


Ever seen a reindeer hump ? Click and see !
Send the e-card to your beloved ones !

Shift happens

The world is changing under the influence of internet. Tell us something new !!
In this video you can see some remarkable figures that tell you some things about the latest trends in the online world. You'll be amazed!

Dilemma

You often have your doubts ? Your teased by a heartbreaking dilemma ?
Look no further !
We developed a campaign-site in cooperation with LDV-united for the Hogeschool Universiteit Brussel (HUB).
Get rid of all your doubts and dilemmas by entering them into the magic HUB-ball , post them on the wall and send them to a friend !

top 5 virals in 2007

These are the top 5 virals of 2007 ! Look at the many views.

Enjoy !

Cadbury - Gorilla Drummer - online: Augustus 2007 – 5.2 million views

Smirnoff – Green Tea Partay – 3.4 million views

Ray-Ban – Catch Sunglasses – 3.2 million views

Blendtec – Will it Blend? – 2.7 million views

Lynx/Axe – Bom chicka wah wah – 2.6 million views

Vocabulary : Pogosticking

"Pogosticking : clicking back and forth from a main page to a detail page."

Pogosticking takes place when a surfer can't find the information he's looking for on a website. He's/she's going to click everywhere hoping to find little bits of information that could be useful for him/her.
Research has into pogosticking has been done. The most important result is that pogosticking leads to less conversions. In other words,the more surfers have to "pogostick", the smaller the chance that they find what they're looking for!

Bubble 2.0

More and more people believe we are confronting a new internet bubble, named bubble 2.0. Just like in the year 2000 (before the bubble) internetstartups make a lot of money by selling their company. And now again the money which is paid for relative new companies is enormous ( Facebook 15 billion dollar !!! wooow ). So are we confronted with a new Internet bubble? I don't think so allthough I think that a lot of internet startups are ‘overvalued’. What do you think?
Some think we are again confronted with the bubble and make a great song on Youtube about it. Youtube, how much did that cash again ?

Dumb old women

The largest part of the free 2.0 services that internet offers rely on a simple advertisement model where the incomes are obtained from the ignorance and naiveté of a small part of the internet users. These ignorant users often forget to sign out on the advertisment newletters. They also click on all kinds of banners, text-ads and honestly believe they can win something. Most of the time they do this because they are bored,don't have any knowledge when it comes to the internet medium. They don't see a difference between text ads and a navigation and click wherever they can !

Who are these people who click everything, are ignorant, and think they are winners ?
Well, according to recent research those people are more likely to be women, more likely to be old and more likely to be dumb ! Haha, damn.
I think this research actually may be right! Not entirely off course. But in my environment I see that men have better understanding when it comes to internet stuff. Partly this is also because I live in a tech-savy nerdy agency. ;-)
But hey, those women have other qualities!